Best Settings for Uploading Video for Instagram

Instagram users spend, on boilerplate 53 minutes per day scrolling through the platform. This includes their news feed, Live,Instagram video, IGTV, and stories. If you want to become noticed as a brand you need to create the best video content you tin can. Simply Instagram has fabricated it easy to shoot your videos on a smartphone and and so upload them to the platform. The merely outcome you could run into is having the correct Instagram video format, size, shape, and specifications.

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And the pressure level is on. Tech behemothic Cisco predicts that 82 percent of consumer net traffic will be video by 2020. Plus, IGTV has arrived. So now is the time to invest past creating and sharing top-quality video content to abound your post-obit .

In this article, you'll learn nearly the perfect Instagram video format and specifications. Nosotros'll besides share plenty of other pinnacle tips to assist you start creating professional person videos to abound your business .

What is the Best Instagram Video Format?

The best Instagram video format is MP4. Your video file should include these technical specifications:

• H.264 codec
• AAC audio
• 3500 kbps bitrate
• Frame rate of 30 fps (frames per second)
• Video can exist a maximum of lx seconds
• Maximum video width is 1080 px (pixels) wide
• Videos should be 1920 pixels tall

Yous can utilise about professional video editing software applications to consign your video using these specifications.

However, if you but want to convert video to Instagram'due south format you can employ a gratis online converter.

There are tons bachelor online, but allow's accept a quick expect at two.

Beginning up is Kapwing . This online tool dubs itself "a modern editor for images, GIFs, and videos."

Bated from providing an easy way to convert footage to the Instagram video format, it also has tools that permit you to brand basic edits to your videos. You tin trim, rotate, resize, and add music or text to your video.

Next up is Online-Convert – and information technology lives upwards to its proper noun!

This gratuitous tool lets yous catechumen all kinds of digital file types. And it fifty-fifty has dissever pages for each social media platform, which makes it piece of cake to convert footage to the Instagram video format.

You can even upload your video to the service directly from Dropbox or Google Drive.

So now that we've covered the Instagram video format, what else practice you need to know?

What are the Best Instagram Video Dimensions and Aspect Ratio?

Skilful question. Let's start with the specifications that will work best for:

• IGTV videos
• Instagram Stories
• Instagram Live videos

Information technology'southward best to upload videos to Instagram using an aspect ratio ix:16, which looks like this:

Y'all've probably noticed that this is the standard size of well-nigh smartphone screens.

Now, the best Instagram video dimensions are 1080px by 1920px.

In other words, this means that your Instagram video should be 1080 pixels wide and 1920 pixels alpine. This will provide the best quality video.

You can download the image template below and use information technology to create your Instagram videos:

To download the image:

• Mac: Hold downwards "Control" and click the prototype, then click "Salve Image As" to save it to your computer.
• PC: Right-click the prototype, and then click "Save Prototype As" to save it to your computer.

Okay, that covers IGTV, Instagram Stories, and Instagram Live videos.

Instagram Feed Video Specifications

Instagram supports a range of video dimensions in Feed posts. Specifically, you can upload a video with an aspect ratio anywhere between i.91:1 and 4:5.

These two extremes are simply portrait or landscape options.

The best Instagram dimensions for these aspect ratios are 1080 by 608 pixels and 1080 by 1350 pixels.

And equally mentioned, you tin can use any attribute ratio betwixt these two extremes.

For example, you could share a square video with an aspect ratio of 1:1 and dimensions of 1080 by 1080 pixels.

That said, you demand to bear in mind Instagram's user experience.

Remember, the Instagram app doesn't rotate on smartphones. Plus, co-ordinate to Wzowl , 87 percentage of people say they typically hold their phone vertically for full general use.

This means that whenever you lot share a widescreen image or video on Instagram, it will appear small similar this video from The Rock :

This is far from ideal when you're trying to engage your followers .

Instead, if possible, it's all-time to create vertical video content. This will allow your videos to fill more of your viewers' screens.

Compare the image above to the one below featuring an Instagram video from Gymshark :

It'southward far more engaging to make full a viewer's screen with your video in this fashion.

Information technology's also worth noting that when IGTV or Instagram Live videos are viewed in the Instagram feed, they're cropped to an instagram video attribute ratio of 4:five – the portrait option above.

All in all, it'southward clear that smartphones are driving us towards a future total of vertical videos.

What are the Instagram Video Lengths?

There are different Instagram video lengths for Feed posts, Stories, Live video, and IGTV.

Here's a quick rundown of Instagram video lengths for each type:

• Instagram Feed Video Length: Betwixt 3 seconds and 1 minute long.
• Instagram Story Video Length: Up to 15 seconds per Story.
• IGTV Video Length : Between 15 seconds and 10 minutes long.
• Instagram Live Video Length: Up to hour long.

It's worth noting that if you upload a video to Instagram Stories and it's longer than 15 seconds, the app volition split it into 15-2d clips for you.

Nonetheless, it volition merely create four 15-second pieces, and so this pull a fast one on only works for videos up to 60 seconds long.

Plus, IGTV's 10-minute limit is probable to change at some point.

When it comes to IGTV, Instagram says, " Larger accounts and verified accounts tin can upload videos up to 60 minutes long, but they must exist uploaded from a computer."

In the past, Instagram and Facebook have often fabricated new features available to larger accounts and influencers before rolling them out to everyone.

Hopefully, the power to upload longer videos will soon be extended to all Instagram accounts.

IGTV: It's Fourth dimension to Jump on the Bandwagon

Instagram appear IGTV dorsum in June of 2018.

While there'south a standalone IGTV app, it's fully integrated with Instagram's main service, then y'all can employ and access it inside the Instagram app.

As a result, in that location are three means you can upload videos to IGTV:

1. Inside the IGTV app
2. Within the Instagram app
3. By using a web browser.

Information technology'south the 3rd pick that has got usa excited.

The ability to upload content directly from a computer is a first for Instagram. This makes information technology much easier for brands and influencers to produce and upload high-quality content to Instagram.

So, how exactly tin can yous upload your videos to IGTV?

How To Upload Videos to IGTV from the Instagram or IGTV Apps

Start, open the Instagram app and head to the home feed. Then, tap the IGTV logo in the acme-right corner of your screen – this volition open up IGTV.

Here, you tin can use IGTV but similar you would in the IGTV app – the but difference is the access point. From here, nosotros can run through how to upload a video to IGTV regardless of which app you're using.

All you have to do is tap your profile picture show in the pocket-size circumvolve to the right of the screen in a higher place the video browser.

If you don't see the video browser, just tap "Browse" near the bottom of the screen.

Later on yous've tapped your contour picture, you lot'll be taken to your IGTV profile. If y'all haven't yet uploaded a video, this page will be blank.

To upload a video, merely tap the "+" symbol.

Then choose a vertical video between fifteen seconds and 10 minutes long, and tap "Adjacent" in the upper right corner.

From here, the process looks similar to the process of uploading an image or video to your Instagram feed. Withal, there are a couple of new features.

After y'all add together a description and championship, you'll need to choose a cover photo.

On YouTube, this is referred to every bit your video's "thumbnail image." It's the prototype that's displayed as a preview to viewers.

You lot tin can choose a still frame from your video or upload a specially designed epitome from your device in JPG format.

Once you've called your comprehend image, y'all can opt to also post a preview of your IGTV video to your Instagram profile and feed.

This will assistance to introduce your electric current audience to your IGTV videos.

How To Upload Videos to IGTV from a Desktop Browser

To upload a video to IGTV on a desktop browser, caput to Instagram.com , log in, and click to view your contour.

Under your profile description there are iv tabs – click on IGTV.

If you lot've already uploaded videos using the apps they'll be displayed here.

Just click the blue "Upload" button on the right-paw side of the screen and you'll exist taken to IGTV'due south desktop video uploader.

Drag and drop your video into the infinite provided or click the big "+" icon to choose a file from your calculator.

Then, complete the residual of the details just like you lot would when using one of the apps .

Why You Should Start Creating Videos for IGTV Today

Instagram has a long history of cherrypicking the best features from their key competitors, such as Snapchat Stories, Snapchat's face filters, text, and graphics, and Twitter'southward Periscope for Alive video.

Today, Instagram seems to have its sights set on YouTube.

For years, YouTube has dominated when it comes to long-grade video content from brands and influencers.

Many influencers command heed-bogglingly huge audiences on YouTube. The near subscribed YouTube channel is a video creator who goes by the name " PewDiePie " and has nearly 90 one thousand thousand subscribers.

Yet, influencers prefer Instagram for brand collaborations by far:

The ability to upload longer videos direct from a calculator is sure to entreatment to brands and influencers looking to capitalize on Instagram's user base and engagement.

Different YouTube , Instagram is versatile.

It has combined images, gifs, videos, long-class content, Stories , Live video , messaging , commenting, discovery tabs, and more into i cohesive app.

This makes things easier for creators and consumers.

Instagram is literally becoming a one-terminate shop for influencers and brands to engage with their audiences. Plus, consumers no longer need to cycle between apps to follow their favorite influencers.

What's more, IGTV is merely getting started.

Right at present, unlike YouTube , there'south no way for creators to monetize their IGTV with ads to earn money from views correct now.

However, it'south likely that this feature will become available in the future and it will undoubtedly persuade many creators to brand Instagram their main focus.

Plus, information technology's worth noting that IGTV videos are becoming shoppable, simply similar Instagram Stories and Feed posts.

Compared to YouTube , there's very fiddling competition for attention right now, only this is certain to change as people adopt the new publishing channel.

In summary, if you lot're non creating content for IGTV, it's a proficient idea to start.

If you want to start creating high-quality, long-form video content you'll demand a professional video editing programme.

But with so many to choose from, which one should yous use?

Here are four nifty video editing programs that y'all can use to create videos – two of which are gratis!

Plus, all of these video editors are popular, which means there are tons of free tutorials to on… um, YouTube . *Cough*

i. Adobe Premiere Pro CC

All-time for: Windows users with a production upkeep.

Adobe Premiere Pro CC is a powerful video editing software programme available on Windows and Mac computers.

This software is used past countless manufacture professionals for many superlative movies, such as Deadpool and Gone Girl.

This software provides all of the features you'd expect from software of this caliber – including multicam editing, 3D editing, and unlimited video tracks.

It has brilliant automatic functions equally well.

For example, when you import multiple shots of the aforementioned scene, the software will synchronize the clips automatically, saving you hours of manual work.

It also covers all of the nuts, including text overlays, graphics, transitions, and color grading.

Pricing: Adobe provides a costless seven-24-hour interval trial. Afterwards that, an Adobe Premiere Pro CC Individual business relationship costs $31.49 per month. Alternatively, you lot tin subscribe to proceeds admission to all of Adobes apps for $74.49 per month. In both cases, the cost drops if you lot commit to a year or pay a year upfront.

2. Final Cut Pro X

Best for: Mac users with a production upkeep.

Apple's Final Cutting Pro Ten is another characteristic-packed video editing program only available on Macs.

This editor was used for many blockbuster films , including X-Men Origins: Wolverine, 300, Disney's John Carter, and more.

Every bit you'd look from whatsoever Apple product, the Concluding Cut Pro X user interface is intuitive and relatively elementary to employ considering the multitude and complexity of its features.

Just like Adobe Premiere Pro CC, this programme provides multicam editing, unlimited video tracks, automated syncing, and intelligent color balancing.

If yous're already a Mac user, it'll feel somewhat familiar and you'll likely appreciate how well this software integrates with the rest of Apple'due south ecosystem.

Pricing: Apple provides a 30-day free trial. After that, Final Cut Pro Ten is bachelor for a i-fourth dimension fee of $299.99.

three. Lightworks

Best for: Those with zilch budget who might desire to upgrade in the future.

Lightworks is a complimentary video editing program available on Mac, Windows, and Linux.

It's been used on countless movies, such as The Wolf of Wall Street, Mama Mia!, Braveheart, and Notting Hill.

The free version of Lightworks provides all of the basic video editing tools you lot might need, multicam editing, and a wide range of formats – including the Instagram video format MP4.

You can upgrade to a monthly subscription to access the total range of features.

The learning curve is fairly steep, even so, there are plenty of free tutorials on YouTube to help go you started.

Pricing: Y'all can use Lightworks indefinitely for complimentary or upgrade to the pro version when y'all're craving more than avant-garde features for $24.99 per calendar month.

4. Blender

Best for: Those with zippo-upkeep and an interest in 3D blitheness.

Blender is ane of the best free video editing software applications and is available on Windows, Mac, and Linux.

The plan was designed as a 3D blitheness tool, just it still works well as a standard video editor.

Aside from basic video editing functions, yous can too use it for video masking, audio editing, layering, and more than. It also allows up to 32 tracks for video and other media.

On the downside, the learning curve is steeper than Final Cut Pro 10 and many of the tutorials available online cater more to 3D animation than standard video editing.

Pricing: As it's an open source program, Blender is entirely free to utilize with no upsells or upgrades.

For a listing of more video editing software you lot can use to create your Instagram videos cheque out our 24 Best Gratis Video Editing Software Programs.

Summary

Information technology's time to become excited near Instagram video.

With the burgeoning rise of IGTV, it'southward best to have advantage of the relatively low contest and a clear opportunity for increased engagement.

When creating videos make sure to:

• Export them using the Instagram video format MP4.
• Make sure your MP4 uses an H.264 codec.
• Create vertical, portrait videos.
• Use an instagram video aspect ratio of 9:16 for Stories and IGTV videos.
• Use the dimensions 1080 pixels by 1920 pixels.

And for quick reference, here are the Instagram video length specifications:

• Feed Videos must be betwixt 3 seconds and 1 infinitesimal long.
• Instagram Stories can be up to fifteen seconds per Story.
• Instagram Live video can be up to 60 minutes long.
• IGTV video must be between one and ten minutes long (unless yous have a lot of followers or become verified , in which case videos can be upwards to 60 minutes long.)

Practice yous take whatsoever questions about creating Instagram videos? Let us know in the comments beneath!

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Source: https://www.oberlo.com/blog/best-instagram-video-format

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